Reem is born and raised in Cairo, Egypt, Founder & Creative Director of RAMLA, she completed her Bachelor’s degree in Architecture and Interior Design in Florence, Italy. In Italy she worked for luxury fashion brands, while finishing up her Master’s degree in Luxury Business.
As a lifestyle brand, RAMLA also offers additional flat options aside from the mules. Nonetheless, they all have precise artistry and practicality at their core. Hamed often works with a modern woman in mind; therefore, her brand advocates day to night utility. Meanwhile, her designs are relentlessly designed and tested, in order to provide the utmost comfort.
According to the designer, craftsmanship is what sets her brand from the competition. Inspired by the heritage and history of Egypt, each of her pairs is handmade in the heart of Cairo by specialized artisans—making each and every pair special and different.